“Influencers.” It’s a word I don’t recall hearing up until a couple years ago. Somehow, some way, it appears that some individuals use social media to create their own sort of celebrity, and then they become famous for being famous, and what follows is that their content can influence perfect strangers. It’s the world we […]
Today’s blog headline should set the table for what might be a litany of agreements and disagreements. That’s fine. Just like most of you, I played Little League baseball. Like a few of you, I played high school ball. Like fewer, I played college ball on a full scholarship. Like very few, I was honored […]
This will be a little bit unusual as compared to my normal blog writing endeavors, but it seems to be the best place to put this interesting interview I recently participated in. It was set up by my PR agency Ascot Media Group with a blogger who writes mostly about motherhood. At first I didn’t […]
I recently wrote about a relaunch of the publicity plan for my second book How Far? and now I’m here to report on the first full week of the effort made by Ascot Media Group. As advertised, they came out firing and the media responses started rolling in on the first day which, for the record, […]