I recently wrote about a relaunch of the publicity plan for my second book How Far? and now I’m here to report on the first full week of the effort made by Ascot Media Group. As advertised, they came out firing and the media responses started rolling in on the first day which, for the record, […]
One of the most common questions I’ve heard, since the day I launched my actual creative writing career after retiring from the real world (if a life in sports like baseball, soccer, and drag racing can even be considered the real world) is “How did you do that? How did you even know where to […]
Greetings boys and girls. It’s a fine September day in Minnesota, with refreshing temps in the low 60s and a sky so blue they should name a Crayon after it. Yesterday, Barbara and I went for a walk. We do this often. It sounded like a grand idea. It wasn’t until we were possibly 200 […]
My post on LinkedIn yesterday started with these words: “It’s all about branding.” And that’s what I’m up to. Branding. Not branding cattle, not brands of cereal or automobiles, but instead branding myself as an author. Why? Because this is what I am now. This is what I do. I write books and hope people […]