Marci Doyle Baker is the COO of the Arnold Palmer Invitational Presented by MasterCard and has been in sports and event marketing her entire career.
She grew up in a Major League Baseball family—Father Denny played with the Phillies, Angels, Red Sox while Uncle Brian was the second baseman for the Yankees and currently Uncle Blake is the hitting coach for the Rockies.
With over twenty years in sports and event marketing Marci is one of the most accomplished/most senior women in the sports marketing industry. Her career includes agency work for DWA and Wunderman followed by the Golf Channel as Managing Director of Consumer and Partner Promotions. She began work for the Arnold Palmer Invitational as Director Marketing and Business Development and became the Chief Operating Officer during 2014. Her work there has resulted in the Tournament being cited for ‘Best Practices’ by the PGA Tour.
During her career she has created and managed programs for corporate clients including Office Depot, Bayer, 7Up, Alka Seltzer, Miller, Sears, Burger King, Lincoln Mercury, Hertz, MasterCard, FedEx among others
Marci is a University of Florida graduate who lives with her husband Brian and daughters, Mackenzie and Alex, in the Orlando area.
"There is no substitute for Excellence – not even success. Success is tricky, perishable and often outside our control; the pursuit of success makes a poor cornerstone, especially for a whole personality. Excellence is dependable, lasting and largely an issue within our own control; pursuit of excellence, in and for itself, is the best of foundations,” The Heart of the Order, by Thomas Boswell (Doubleday, 1989).