Vince Gennaro

Vince Gennaro is the author of Diamond Dollars: The Economics of Winning in Baseball and a consultant to Major League Baseball teams. He also teaches in the Graduate Sports Business Management programs at Manhattanville College and Columbia University and is the Executive Director of the Manhattanville Sports Analytic Institute. This follows a successful business career, which is highlighted by a 20-year career at PepsiCo, and ownership of a pro sports franchise.

At PepsiCo, Vince was President of Pepsi’s Fountain Beverage Division, and was general manager of a billion dollar bottling business, in addition to holding senior positions in marketing, sales and operations at both Frito-Lay and Pepsi. At Frito-Lay, Vince led the Doritos brand and launched Cool Ranch Doritos and managed the Jay Leno advertising campaign. An entrepreneurial startup endeavor early in Vince’s career complements his success with a blue chip Fortune 50 company.  At the age of 27, he raised capital, led the purchase of a franchise in the Women’s Pro Basketball League—the forerunner of today’s WNBA—and served as its President and General Manager. 

Vince’s innovative statistical analysis of baseball—ranging from player evaluation and the development of new metrics, to placing a dollar value on players—has been the subject of articles in The Wall Street Journal, The New York Times, and CNN Money. He has also written for Yahoo! Sports and contributed to The Wall Street Journal. He is a frequent guest commentator in the media on sports business topics, appearing on the YES Network, CNBC and Bloomberg TV, WFAN radio in NYC, and many other broadcast outlets.

 Vince serves on the Board of Directors of the Society of American Baseball Research (SABR). He holds an MBA from the University of Chicago and resides in Purchase, NY with his wife and their daughter.

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In His Words

"There is no substitute for Excellence – not even success. Success is tricky, perishable and often outside our control; the pursuit of success makes a poor cornerstone, especially for a whole personality. Excellence is dependable, lasting and largely an issue within our own control; pursuit of excellence, in and for itself, is the best of foundations,” The Heart of the Order, by Thomas Boswell (Doubleday, 1989).