Sara Loarte

Sara Loarte is currently President Loarte Consulting. She began her career in the sports industry with Major League Baseball and served as MLB’s Director of Latin America. As MLB’s highest-ranking Hispanic female, Ms. Loarte developed the League’s Latin America business plan, collaborated in the World Baseball Classic tournament plan, and helped grow the television, sponsorship and licensing business.

In 2004, Ms. Loarte founded the Hispanic marketing firm, Altus Entertainment – d/b/a Cultiva Entertainment. She spearheaded Cultiva’s business development and relationships with multi-national clients and professional sports teams. In 2005, Cultiva acquired the Caribbean World Series tournament, and Ms. Loarte grew the television distribution to 70+ million households and successfully sold sponsor activation programs. In 2006, she positioned Cultiva as the lead Hispanic marketing agency for the World Baseball Classic tournament which led to being named the Hispanic Agency of record in 2009.

She serves on the PR Baseball Academy Board of Directors, which fosters growth of Puerto Rican baseball athletes. She was instrumental in the inception of NYC Academy of Arts & Communication and serves on the Board of the LYCA (Latino Youth in Communications & Arts). Born in Puerto Rico, Ms. Loarte attended college at Bernard M. Baruch in New York City.

Bob's Blog

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"There is no substitute for Excellence – not even success. Success is tricky, perishable and often outside our control; the pursuit of success makes a poor cornerstone, especially for a whole personality. Excellence is dependable, lasting and largely an issue within our own control; pursuit of excellence, in and for itself, is the best of foundations,” The Heart of the Order, by Thomas Boswell (Doubleday, 1989).