Marci Doyle Baker

Marci Doyle Baker is the COO of the Arnold Palmer Invitational Presented by MasterCard and has been in sports and event marketing her entire career.

She grew up in a Major League Baseball family—Father Denny played with the Phillies, Angels, Red Sox while Uncle Brian was the second baseman for the Yankees and currently Uncle Blake is the hitting coach for the Rockies.

With over twenty years in sports and event marketing Marci is one of the most accomplished/most senior women in the sports marketing industry. Her career includes agency work for DWA and Wunderman followed by the Golf Channel as Managing Director of Consumer and Partner Promotions. She began work for the Arnold Palmer Invitational as Director Marketing and Business Development and became the Chief Operating Officer during 2014. Her work there has resulted in the Tournament being cited for ‘Best Practices’ by the PGA Tour.

During her career she has created and managed programs for corporate clients including Office Depot, Bayer, 7Up, Alka Seltzer, Miller, Sears, Burger King, Lincoln Mercury, Hertz, MasterCard, FedEx among others

Marci is a University of Florida graduate who lives with her husband Brian and daughters, Mackenzie and Alex, in the Orlando area.

Bob's Blog

  • 02/20/2020 Things I Miss (And Things I Don't Miss): I toyed with the idea of skipping the blog this week, for a couple of reasons. The first was the fact I was really on a roll with the new book over th...
  • 02/13/2020 Adversity, And Then Time For Some More Travel: Welcome back, frozen faithful and all you others who are someplace where it's nice and warm. This might be a bit of a short one today (you'll understa...
  • 02/06/2020 It Was The Stars: It's cold here this time of year. You know that going in. And it was a bit on the seriously chilly side a few nights ago when I went outside for some ...

In His Words

"There is no substitute for Excellence – not even success. Success is tricky, perishable and often outside our control; the pursuit of success makes a poor cornerstone, especially for a whole personality. Excellence is dependable, lasting and largely an issue within our own control; pursuit of excellence, in and for itself, is the best of foundations,” The Heart of the Order, by Thomas Boswell (Doubleday, 1989).