Corrine Vitolo

As founder of one of the nation’s first sports management firms, Corrine Vitolo has played key roles in various areas in the now multi-billion dollar industry. Now Chief Executive Officer of SmartSports, Inc., she is leading the development of quantitative technology systems to measure athletic performance for the professional, collegiate and amateur sports
markets. As co-founder in 2003, Ms. Vitolo has led the company’s growth from concept to capital markets.

Prior, as Founder/Chief Operating Officer of Performance Promotions, Inc., (1986-2002) her areas of specialization included corporate strategy, business development, strategic alliances, global marketing and operational management for select Fortune 100 companies and their related sports properties.

Ms. Vitolo’s corporate and consulting client roster includes General Motors/General Motors Europe, Glaxo SmithKline, Mercedes-Benz North America, The Philip Morris Companies, NASA, Sears Roebuck and Company, Trammell Crow, S. C. Johnson Wax, Kroger Corp, Shearson Lehman Brothers, etc. Recent consulting projects include select technology and military interests.

Corrine Vitolo’s writings on sports business matters have appeared in various national periodicals and journals. Ranging from consumer to cause-related, her business programs have been featured in publications from Newsweek to the New York Times. She has spoken for a variety of professional associations on development in the sports industry and related ethical issues. She is the author of white papers on: Fan Development in the NFL, NBA and MLB; Business Development; and Emerging technology and law challenges. She
remains active in the Harvard Business School as colleague to the MBA
elective course “The Business of Sports.”

Ms. Vitolo assists MIT and Loughborough (UK) Universities with technology transfer programs for their sports engineering departments. She is the holder of USPTO intellectual property (system and method) published in August, 2008. Ms. Vitolo serves on the Board of Directors of SmartSports, SponsorWorks and Shamrock Sports Group. She is a research consultant and author to SaleMaker/Oxford Institute of Retail Management Institute (Templeton College). She has been a primary fundraiser for the Boys and Girls Clubs of America, as well as Championship Charities. She received her undergraduate education at Harvard University and postgraduate education at the Harvard Business School.

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In His Words

"There is no substitute for Excellence – not even success. Success is tricky, perishable and often outside our control; the pursuit of success makes a poor cornerstone, especially for a whole personality. Excellence is dependable, lasting and largely an issue within our own control; pursuit of excellence, in and for itself, is the best of foundations,” The Heart of the Order, by Thomas Boswell (Doubleday, 1989).