Bob Wilber grew up aspiring to follow in his father’s baseball footsteps, and while he was able to secure a full college scholarship and later spend parts of six years in professional ball, as a player, coach, and scout, his mother’s writing, communications, and public relations skills were what eventually defined his career. After a successful and adventurous sports-marketing trek through the sports-apparel business, agency work, and professional indoor soccer, he saw his first drag race as he closed in on his 40th birthday. Little did he know that he’d go on to spend 20 consecutive years as a team manager and PR representative for Del Worsham and then Tim Wilkerson, two of the most popular Funny Car drivers on the NHRA tour. At the conclusion of the 2015 season, Bob ended his drag racing run in order to take on an important personal assignment. Over the course of 2016 he wrote his autobiography, entitled “Bats, Balls, & Burnouts” and submitted it to the publisher in early February. It is due to be in print in by mid-2017, and will be available on multiple platforms and sales sites.

A Fantastic Idea
Jul 20, 2017   //   by bwilber

My wife, the lovely and talented Barbara Doyle, has a lot of great ideas. That’s why she’s such a fantastic executive and valued member of the Itron Inc. team, out in Liberty Lake. She’s there right now, actually, and will be flying home tonight before I leave first thing tomorrow morning for Denver and the Mile-High Nationals. It’s the life we lead.

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What Are The Odds…?
Jul 13, 2017   //   by bwilber

Hello blog faithful. I have returned from Route 66 Raceway and my first foray back into the NHRA Mello Racing Drag Racing world unscathed, and very happy I went, for many reasons. Much like last year, when I’d venture out to an event after having left the sport in order to write the book, there was always a sense of trepidation as I drove toward the track the first day. What if no one remembered me? What if there are so many new PR and NHRA people that I’m now a complete stranger?

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Blog Day Bonanza
Jul 6, 2017   //   by bwilber

Greetings blog faithful, and welcome to another Thursday in the seemingly endless parade of them. Not to be a downer, but every one of these Thursday Blog Days means we’re another week older. Not necessarily wiser, but certainly older. And for this one, I think it’s going to have to be one of those rambling “odds & ends” types of a blog, because I don’t have a major theme in mind.

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Department of Admissions and Deletions
Jun 29, 2017   //   by bwilber

I learned a lot of things in the 16 months it took to write “Bats, Balls, & Burnouts” and those teachable moments came in a variety of shapes and sizes. I learned how to be a better writer, and through that I believe I earned the title “author” as well. I could always write. Press releases are one thing, as are blog installments, but they’re just bite-sized chunks of words that start and end in mere minutes. By the end of the book, I was seeing the much bigger picture and it pleased me enormously to see the way the book flowed and stayed connected. I didn’t want it to be 33 chapters that all seemed separate and disjointed. I wanted it meander, but like a river it had to flow to a conclusion.

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Ramping It Up…
Jun 22, 2017   //   by bwilber

Just like I didn’t really have a clue as to all that went into the writing of a book, on the day I started, and just like I wasn’t even all that aware of how much time, focus, and dedication would go into the editing once the writing was done, the publicity side of the process was all kind of a fog to me, as well. That’s why I hired Elon Werner to represent me. Had I tried to do this myself, the results would’ve likely resembled the Hindenburg upon its fateful arrival at Lakehurst, New Jersey.

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